Optimizing your experience...
Optimizing your experience...
Effective Date: December 9, 2025
Aurea Investments, LLC ("Aurea," "we," "us," or "our") is committed to protecting your privacy. As a state-registered investment adviser (Wisconsin DFI, CRD #336580), we are subject to federal privacy regulations including the Gramm-Leach-Bliley Act (GLBA) and Regulation S-P. This policy describes how we collect, use, share, and protect your personal information.
We do not sell or share your personal information.
Aurea Investments does not sell your personal information to third parties. We do not share your personal information for cross-context behavioral advertising purposes. Because we do not engage in these practices, there is no need to opt out. However, if our practices change, we will update this policy and provide you with the ability to exercise your rights.
We honor Global Privacy Control (GPC) signals. When we detect a GPC signal from your browser, we treat it as a valid opt-out request for any future sale or sharing of your personal information.
We may collect certain sensitive personal information as necessary to provide investment advisory services, including Social Security numbers (for account setup only) and financial account information. This information is collected only with your explicit consent and is subject to enhanced security measures.
We never sell your personal information to third parties.
We may share information with the following categories of recipients:
In connection with a merger, acquisition, or sale of assets, with notice to you
When you explicitly authorize sharing for a specific purpose
Under the Gramm-Leach-Bliley Act, you have the right to opt out of having your nonpublic personal information shared with non-affiliated third parties for marketing purposes. We do not currently share information in this manner. If our practices change, we will provide you with an opt-out notice before any such sharing occurs.
We retain your personal information for the following periods:
| Data Category | Retention Period | Reason |
|---|---|---|
| Client records and communications | 5 years after relationship ends | SEC Rule 204-2 compliance |
| Investment advisory agreements | 5 years after termination | SEC Rule 204-2 compliance |
| Marketing contact information | Until unsubscribe + 1 year | Honor opt-out requests |
| Website analytics data | 26 months | Service improvement |
| Newsletter engagement data | 3 years | Content optimization |
| Security and access logs | 1 year | Security monitoring |
After the retention period expires, we securely delete or anonymize your information unless a longer retention period is required by law or for legitimate business purposes.
We maintain a comprehensive written information security program as required by the GLBA Safeguards Rule and SEC Regulation S-P. Our security measures include:
We require all service providers who access customer information to maintain appropriate security measures, enter into written agreements with data protection obligations, and notify us within 72 hours of any security incident that may affect your information.
We maintain a written incident response program designed to detect, respond to, and recover from unauthorized access to or use of customer information, as required by SEC Regulation S-P.
Breach Notification: In the event of a security incident involving unauthorized access to your sensitive personal information that is reasonably likely to cause substantial harm or inconvenience, we will notify you within 30 days of discovering the incident. The notification will include:
We only send marketing emails with your explicit consent. All marketing emails:
Unsubscribing from marketing communications will not affect transactional messages related to your account or our advisory relationship.
We use cookies and similar technologies for:
Your Choices: You can control cookies through your browser settings or by enabling Global Privacy Control (GPC) in your browser. Disabling cookies may affect website functionality. We do not respond to Do Not Track (DNT) browser signals, but we do honor GPC signals as opt-out requests.
Depending on your location, you may have the following rights:
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA):
To exercise your California privacy rights, submit a verifiable consumer request by:
We will verify your identity before processing your request. We will respond to verifiable requests within 45 days. If we need additional time, we will notify you of the extension (up to 90 days total).
You may designate an authorized agent to submit requests on your behalf. We will require written authorization from you and verification of the agent's identity.
Our services are not directed to individuals under 18. We do not knowingly collect personal information from children. If we learn we have collected information from a child under 18, we will delete it promptly. If you believe we have collected information from a child, please contact us immediately.
Our services are intended for U.S. residents. If you access our website from outside the United States, you consent to the transfer and processing of your information in the United States, which may have different data protection laws than your country of residence.
We may update this policy from time to time to reflect changes in our practices or legal requirements. We will notify you of material changes by posting the new policy on this page and updating the effective date. For significant changes, we will provide additional notice via email or a prominent notice on our website. Your continued use of our services after any changes constitutes acceptance of the updated policy.
For privacy-related questions, concerns, or to exercise your rights:
Aurea Investments, LLC
342 N Water St Suite 600
Milwaukee, WI 53202
Privacy Inquiries: privacy@aureainvestmentsco.com
Phone: (414) 236-6960 ext. 800
Visit our contact page for more options.
Aurea Investments, LLC is a state-registered investment adviser with the Wisconsin Department of Financial Institutions (DFI). Registration does not imply a certain level of skill or training.
This privacy policy is provided by Aurea Investments, LLC, a Wisconsin-registered investment adviser (CRD #336580). We are committed to protecting your privacy and complying with all applicable data protection laws, including the Gramm-Leach-Bliley Act (GLBA), SEC Regulation S-P, and the California Consumer Privacy Act (CCPA/CPRA).
Last updated: December 9, 2025